76% of millennials are ready for super apps

The apps were a hit right from the start, namely the typical phone screen is cluttered with dozens of them. This is a big reason why having a single app that would combine banking, payments, identity and more into one super app would be a big hit.

In the “Super Apps for the Super Connected” study, a collaboration between PYMNTS and PayPal, we surveyed over 9,000 consumers in the US, UK, Australia and Germany about their appetite for a super app . Extrapolating the results, the study suggested that 96 million users would be keen to get their hands on it, hoping to enjoy more of the experience of the super app which is already widely loved in the Asia-Pacific regions. (APAC) and Latin America.

What also emerges from the data are generational differences. While not entirely unexpected, they are still significant in terms of business and payout significance.

Segment respondents into three groups – the “basic technology” group which owns an average of two connected devices, the “consumer technology” group which owns an average of four devices and the “connected technology” group with up to eight devices – guess what? which is to do it in a super style of application?

The study says that 76% of millennials “shopped online in the 30 days before the study — 65% of baby boomers and seniors did the same. Additionally, 70% of millennials in four countries have used connected devices to order food in a restaurant, surpassing the 60% of Gen Z consumers who have done so. »

Additionally, we found that “a quarter of all consumers indicated great interest, but 40% of millennials said they were ‘very’ or ‘extremely’ interested in a great app. Only 35% of millennial consumers X and 25% of Gen Z consumers reported the same level of interest.”

How consumers pay online with stored credentials
Convenience drives some consumers to store their payment credentials with merchants, while security concerns give other customers pause. For “How We Pay Digitally: Stored Credentials Edition,” a collaboration with Amazon Web Services, PYMNTS surveyed 2,102 US consumers to analyze the consumer dilemma and reveal how merchants can overcome holdouts.

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