Here’s how writer-actor Gursimran Khamba explores different avenues in the creator’s space

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Co-founder of All India Bakchod (AIB) Gursimran Khamba is one of the many prominent names in the Indian comedy space. He is a person of many talents: blogger, writer and humorist. Additionally, he has featured in various AIB videos alongside Tanmay Bhatt, Rohan Joshi and Ashish Shakya, who are the OGs of Indian stand-up comedy. However, Gursimran’s content primarily focuses on satirical comedy and commentary.

Addressing the growth of the creator’s economy, Gursimran recounts YourStory Inc Influencer that the content creation space has become a very democratic medium and that there is a lot of freedom in terms of the type of content that one would like to continue to create. It’s a truly fascinating time to be in the creator’s space with the rapid pace in which the economy is advancing.

He adds that more than the creator choosing the genre, the genre chooses the creator. Some skills come naturally to some people, with comedy being one of them for Gursimran. “The good thing is I think it’s so forked now, there are so many different verticals it’s great,” says Gursimran.

Gursimran Khamba

He specifies that the easier the comic content seems, the more effort has been devoted to its creation, and this, through different forms and media. This analogy holds true for creating 30-second reels, which was a new format introduced by Instagram.

Condensing your entire thought process into neatly curated, abridged content is as difficult as it sounds. Even longer forms of storytelling also require a lot of effort. He adds that there is a specific set of audiences for each form of content, and each piece of content finds its own audience.

“Each medium has its own challenges, but the good thing is that with each medium you can say something totally different, or you can say it in a way that is uniquely personal to you,” he says.

Gursimrsan shares that he explored the creative space a few years ago with AIB. He liked to be behind the camera.

“I like the creative process a lot more than being in front of the camera,” he says.

On top of that, he also wrote a show for Amazon about four years ago. His new show Chalo Koi Baat Nahi, which looks like an old-fashioned ’90s comedy show that a whole family can sit and watch together is now airing on Sony Liv.

He finds it really exciting to work in different mediums because it allows creators to explore different forms of storytelling. Having your own chain works very well to the benefit of the designer as it serves as a training ground to experiment with different styles or shapes, and figure out what works for them and what doesn’t.

“I think it’s just this constant cycle of growing and nurturing your own creative vision,” says Gursimran.

Finally, Gursimran explains that he has several things in mind for the years to come. He created his new show Chalo Koi Baat Nahi, which started airing recently, and it also has a comedy film coming up next year. On top of that, it also explores new arenas in the brand space, which isn’t particularly based on comedy.

“The funniest thing is being able to create different types of stories that tap into different parts of us,” he says.

In a fun and candid quick-fire round, Gursimran talks about his favorite form of comedy and shares a few other interesting details as well.


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