ITSMA enhances its marketing learning and development service with the launch of Growth Academy, supported by key investments

LONDON and BOSTON, September 13, 2022 /PRNewswire/ — ITSMA, a Momentum Group company, is enhancing its Account-Based Marketing (ABM) and B2B Marketing training programs with the launch of Growth Academy.

The company has trained nearly 2,000 learners to date and has seen a significant increase in demand for marketing assistance in recent months. Growth Academy will integrate learning best practices and empower learners to take control of their own development journey through a new state-of-the-art Learning Management System (LMS).

“Our research has shown the need for stronger marketing career paths and a greater focus on developing marketing talent. As such, we have declared 2022 “the year of marketing activation” . Guy Phillipsglobal director of learning and development.

Phillips continued, “Since ITSMA and Momentum joined forces in 2021, we have certified nearly 500 new learners. Now we have the capabilities to better respond to different learning needs and types of content delivery, which means we can work with our customers in a much more integrated way.”

Training programs now include public and private courses, with online and in-person delivery options, as well as e-learning modules and expert mentoring. Courses cover B2B marketing certification, marketing leadership enablement, value proposition development, social selling, and full ABM certification.

The company’s learning platform integrates best practice methodologies and provides learners with an easy-to-use dashboard to access course content, collaborate on courses with their cohort and facilitators, and actively manage their own learning journey. ‘learning.

The investment enables ITSMA to continuously improve the experience through learner analytics, develop more learner-centric services, and provide transparency to partner organizations to develop impactful skills.

“Growth Academy takes our learning and development portfolio to the next level,” said Paige Johnson, responsible for learning and development. “We are now able to deliver an even more engaging educational experience, offer a variety of training methods to suit different learning styles, and ensure an exceptional learning journey.”

Learners will now receive assessment before and after the learning journey to make the most of their development opportunity. They will also benefit from continued development opportunities through a six-month Growth Hub membership, where they can network with peers of Growth Academy alumni and access the company’s research technical know-how and knowledge. participation in key events.

Phil Cromptonvice president of global industrial marketing at IBM, recently implemented an ABM certification program: “We worked extensively with ITSMA to get everyone through a formal training program, which led to external certification We not only went through the classroom training, but we also got really good one-on-one mentorship with the best expertise.”

Contact: Alexandra Koenig, [email protected]+44 203 858 0808

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SOURCE ITSMA, a Momentum Group Company

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