Cryptocurrency exchange OKX has extended its partnership with current Premier League champions Manchester City FC, with a new deal making the company the English club’s official training kit partner.
OKX becomes Man City’s training kit partner
According to a Press release, OKX will be the new training kit partner for Manchester City’s men’s and women’s teams. Under the terms of the deal, the swap logo will feature on training kits throughout the 2022-23 season.
As part of the announcement, there would be artwork featuring recent Man City signing Erling Haaland, full-back João Cancelo, centre-back John Stones and winger Jack Grealish in four locations different in Manchester. The murals will be created by street artist Akse P19 and Global Street Art Agency.
Commenting on the collaboration, Haider Rafique, Global Chief Marketing Officer for OKX, said:
“Being the Official Training Kit Partner of Man City helps us extend that mindset from the training ground to our trading app community. […] Our partnership with Man City has provided a great platform through which we have the opportunity to educate those curious about crypto and provide those who are already involved with the training they need to participate responsibly.
Additionally, OKX is Man City’s presenting partner for the English club’s inaugural World Trophy Tour. The Premier League trophy will be transported to fans’ doorsteps in Spain, France, the United Arab Emirates, Mexico, Korea, South Africa and Norway.
The latest development comes four months after OKX became Manchester City’s official crypto exchange partner. OKX has also signed a multi-year partnership agreement with McLaren Racing to make them its main official partner.
Crypto and Football Teams
Meanwhile, the OKX – Manchester City deal is the latest collaborative effort between cryptocurrency companies and the sports industry, especially with football teams, despite the current downturn in the crypto market.
As previously reported by CryptoPotato, Binance has entered into a multi-year NFT deal with Portuguese soccer legend and Manchester United player Cristiano Ronaldo.
Top Brazilian football club Sao Paulo has allowed fans to pay for March tickets with cryptocurrency. In May, Manchester City’s Kevin De Bruyne became the brand ambassador for Singaporean platform Phemex.
Earlier in March, another crypto exchange CryptoCom, which has entered into several sports partnerships, signed a sponsorship deal with FIFA. The company will be the exclusive sponsor of the Qatar 2022 World Cup cryptocurrency trading platform.
Binance Free $100 (Exclusive): Use this link to sign up and receive $100 free and 10% off Binance Futures fees for the first month (terms).
PrimeXBT Special Offer: Use this link to sign up and enter code POTATO50 to receive up to $7,000 on your deposits.
Comments are closed.