TETA launches road safety and HIV/AIDS awareness campaign
With the recent spate of road accidents, it has become apparent that South African roads are fast becoming a death trap, and this mini-pandemic is spreading to bedrooms as well.
In an effort to save lives from both reckless driving and risky sexual practices, the Transport Education Training Authority (TETA) launched the Qaphela Road Safety and HIV/Aids Awareness campaign this week.
Maphefo Anno-Frempong, CEO of TETA, said road safety should be everyone’s responsibility – pedestrians, passengers and drivers.
“Because we are intentional in our approach, we have emphasized our security strategy. This includes responding to pandemic issues including road safety, rail safety, maritime safety and challenges posed by HIV/AIDS,” Anno-Frempong said.
Over the past two years, TETA has invested over R30 million in road safety and HIV/AIDS campaigns, which have reached over 2 million people across the country.
The agency did this through theatre, media, social media and in-person activations.
“Two weeks ago we launched the Phepha campaign at the Maponya Shopping Center in Soweto and also wrapped up our three month Masibe road safety training program for the Orange Farm community.”
The Qaphela campaign will be rolled out in the Eastern Cape in preparation for the festive season, while the Hlokomela campaign in partnership with the taxi industry will kick off in KwaZulu-Natal and Mpumalanga, among other provinces.
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