The INNOVATHENS training program for the month of July


INNOVATHENS, the innovation and entrepreneurship hub of the Technopolis of the Municipality of Athens, presents for the month of July a program of specially designed workshops, adapted to market trends and modern entrepreneurship. All workshops are aimed at professionals and executives, young entrepreneurs, students and anyone who wants to develop their skills in a number of areas such as digital marketing, social media advertising, e-commerce and the sale.

And this month the workshops will be held online, via ZOOM, for a limited number of participants. The presentation is made by the experienced speaker Gerasimos Tzamarelos, holds a PhD in Marketing Management, with over 9,500 course hours on his CV.

The workshop program

Sales techniques and development of B2B collaborations

The program starts on Monday July 5, 2021 with the Sales Techniques and B2B Collaboration Development workshop which will examine a number of important issues in the area of ​​intra-company selling, such as marketing, sales strategies, segmentation of goals and digital sales skills , a new section that will fascinate.

Facebook and Instagram Marketing

It follows July 6 and 8, 2021 The favorite and very successful Facebook & Instagram Marketing workshop which will analyze all the new trends in the two most popular social media. Future digital marketers will learn how to create successful advertising campaigns and effectively manage professional profiles.

WordPress websites and SEO

At July 12, 2021 Participants will learn how to build a website… from scratch, through the WordPress Websites & SEO hands-on workshop. This practical workshop is aimed at participants who wish to acquire the knowledge necessary to build a website or an online store as well as those who already have one but wish to learn how to manage it and update the website. content.

3 Day Digital Marketing Starter Pack

The program of the pedagogical season is completed by the brand new 3 Day Digital Marketing Starter Pack Coming July 12-14 2021 to give a 360 ° view on the digital marketing sought. Participants will learn through practical examples the fundamentals of digital marketing, SEO and content marketing, uncovering the secrets of storytelling to strengthen a brand.

Detailed information for all the workshops you will find on its official website INNOVATHENS.

Kalliopi Aslanidou

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