Gamification-based fan engagement startup LiveLike will begin offering crypto fan tokens to its esports industry partners through its new partnership with Chiliz, the parent company of the token platform. Socio fan. LiveLike has become the first company to receive a grant to join Chiliz Chain 2.0, the new blockchain ecosystem offered by the Malta-based company.
LiveLike has previously worked with teams and leagues such as the NBA, Golden State Warriors, NASCAR and La Liga, as well as broadcasters such as Madison Square Garden Networks, Fox Sports, Turner Sports, Canal+ and Sky Group. Trivia, polls, prediction games, watch parties and rankings are some of the features that LiveLike integrates into its partners’ applications. Fans earn points for engaging with features, and now LiveLike can integrate Socios Fan Tokens to further support fan loyalty programs.
“We went to their house [Socios’s] partners independently and saying that LiveLike will provide you with an audience engagement platform to help you build communities in your owned and operated apps, it will help you better engage your fans, build loyalty programs,” said Miheer Walavalkar, CEO of LiveLike, at SportTechie. “The fan token is kind of the end point of what this journey would have been. So, in this way, we bring it together and go together towards partners.
Socios has created fan tokens for some of the biggest football teams in the world, including FC Barcelona, Arsenal, Paris Saint-Germain, AC Milan and Juventus, in which token owners are granted access exclusive to rewards and in-person experiences. LiveLike’s partnership will allow the Socios fan token ecosystem to expand beyond the Socios app and directly into partner team apps.
“The big point of value of a Fan Token in the future will not only be determined by the size of the Socios.com platform, but the whole ecosystem of number of domains, apps, of different websites, retailers, outlets – can you plug in this unique digital subscription and reap the benefits?” said Max Rabinovitch, chief strategy officer at Socios.
Socios also has agreements with 27 NBA teams, 26 MLS clubs, 14 NFL teams and 13 NHL teams. However, the company’s US partnerships to date have mostly been tied to marketing and fan rewards programs that do not yet involve fan tokens.
“[In the U.S.] it’s almost a very binary experience where it’s either a yes or a no at the team level, tokenization at the league level,” Rabinovitch said. “You can’t go piecemeal like we did in Europe where you can only go to Barcelona, you can only go to PSG. You don’t have to ask permission from their respective leagues to do something. with the team.
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